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The most and least expensive cities to live in America: The 2025 Coupons.com Cost of Living Index

We ranked over 1,000 US cities on several everyday cost-of-living data points to identify the most expensive and most affordable places to live in America (based on 2025 figures). Here's what we found.

2 minute read
Created Oct 30, 2026
Last Updated Oct 30, 2026
pink cost of living graphic showing a house, dollar sign and upwards trending chart on a blue background

The index reveals the vast differences in the cost of living across the country. It was based on six data points: home prices, rent, groceries, healthcare, utilities, and transportation, and we published the index in January 2026 using data collected in late 2025. Prices have moved since then, so treat these figures as a snapshot rather than today's prices.

Looking for the interactive explorer? If you’re looking for the interactive version of the index, we have now retired it. This article summarises our findings.

Key findings

  • At the top end, Paradise Valley, Arizona, emerged as the most expensive city, with an index score of 223.

  • Helena-West Helena, Arkansas, was the most affordable with a score of 65 - well below the national average.

  • At the state level, California and Colorado dominate the top of the list. 9 of the 10 most expensive cities are in one of these states, with Malibu (205) and Aspen (190) amongst the most expensive.

  • Arkansas leads on affordability. The six most affordable cities on the list are in Arkansas, with many cities in West Virginia also amongst the most affordable in the country.

  • It comes as no surprise that Hawaii is a consistently expensive state. The two most affordable cities in the state, Kurtistown and Pahala, both score 127, which sits comfortably above the national average. Alaska is similar, as its cheapest state scores 117.

  • There is almost a tenfold difference between rent in the cheapest and most expensive places, from $550 in Hope, Arkansas, to $5,200 in Malibu, California.

Infographic of the most expensive US cities (top: Paradise Valley, AZ, 223) and least expensive (Helena-West Helena, AR, 65) by cost of living.

The 10 most expensive cities in the US

Paradise Valley, Arizona, won by a sizeable margin, 18 points higher than Malibu, California (223 compared to 205, respectively).

Rank

City

State

Index score

Median home price

Avg. monthly rent

Groceries

Healthcare

Utilities

Transport

1

Paradise Valley

Arizona

223

$3,270,191

$3,305

110

120

115

130

2

Malibu

California

205

$3,500,000

$5,200

131

136

141

162

3

Palo Alto

California

200

$3,400,000

$5,000

130

135

140

160

4

Beverly Hills

California

195

$3,100,000

$4,500

128

132

138

158

5=

Aspen

Colorado

190

$2,700,000

$4,800

125

130

140

150

5=

Newport Beach

California

190

$2,800,000

$4,700

129

134

137

157

7

Snowmass Village

Colorado

188

$2,600,000

$4,700

125

129

139

150

8

Telluride

Colorado

187

$2,400,000

$4,600

124

129

139

149

9=

Santa Monica

California

185

$1,800,000

$4,200

126

131

136

155

9=

Vail

Colorado

185

$2,300,000

$4,500

124

128

138

148

The 10 most affordable cities in the US

Arkansas is the place to be for affordability, scooping seven of the 10 spots, with West Virginia cities taking the other three.

Rank

City

State

Index score

Median home price

Avg. monthly rent

Groceries

Healthcare

Utilities

Transport

1

Helena–West Helena

Arkansas

65

$41,400

$590

70

68

70

72

2

Forrest City

Arkansas

66

$65,000

$680

71

69

71

73

3=

Blytheville

Arkansas

67

$76,306

$1,350

72

70

72

74

3=

Hope

Arkansas

67

$80,537

$550

72

70

72

74

5

El Dorado

Arkansas

68

$127,824

$950

73

71

73

75

6

Camden

Arkansas

69

$101,184

$1,500

73

71

73

75

7=

Bluefield

West Virginia

76

$85,000

$750

80

78

75

77

7=

West Memphis

Arkansas

76

$111,612

$745

76

74

75

77

9

Beckley

West Virginia

77

$90,000

$775

81

79

76

78

10

Logan

West Virginia

78

$95,000

$800

82

80

77

79

The data behind the index

Wondering how we created these lists? Here’s more information on the different types of data that made up the index.

Median home price: This is the midpoint of all home sale prices in that city. Half of the homes are sold for more, and half are sold for less. It reflects the typical cost of buying a home and is based on market data.

Rent per month: This is the average monthly cost of renting a property. The figure is usually based on average rent in the city, including one-bedroom, two-bedroom, and three-bedroom apartments in the city centre or surrounding area.

Grocery index: This shows how much more or less you would pay for everyday food items such as bread, milk, vegetables, and meat compared to the national average.

Chart of the 5 most and least expensive U.S. cities for groceries (Coupons.com Grocery Index). Most: Ketchikan, AK (138), Mercer Island, Teton Village, Malibu, Wailea. Least: Gaffney, SC (68), Helena-West Helena, Tullahoma, East Liverpool, Bluefield.

Utilities index: This reflects the cost of basic household bills such as electricity, gas, water and rubbish collection. Higher scores mean more expensive utility bills.

Transport index: This covers the cost of getting around the city, including petrol, public transport, car insurance and repairs.

Healthcare index: This compares the cost of healthcare services such as GP visits, hospital stays and prescriptions. A higher score means healthcare is more expensive in that city.

Chart of the 5 most and least expensive U.S. cities for healthcare (Coupons.com Health Index). Most: Ketchikan, AK (154), Mercer Island, Teton Village, Malibu, Wailea. Least: Gaffney, SC (65), Helena-West Helena, Bluefield, Tullahoma, East Liverpool.

Overall cost of living: This is the final cost of living score that combines each of the data points above. It’s based on a national average score of 100, so a score above 100 means the cost is higher than the US average and a score below 100 means it is lower than average.


Data Sources U.S. Bureau of Economic Analysis (BEA) - www.bea.gov

  • Regional Price Parities

  • Cost of Living Index by Metropolitan Area

U.S. Census Bureau - www.census.gov

  • Median Home Values and Rental Prices by City

Numbeo - www.numbeo.com

  • Crowdsourced Cost of Living Data

  • Monthly updates for groceries, transport, rent, and utilities

MIT Living Wage Calculator - livingwage.mit.edu

  • Regional breakdowns of minimum living costs in the US

Zillow Research - www.zillow.com/research

  • Median home values and rental prices

Sperling's Best Places - www.bestplaces.net

  • City-by-city comparisons for housing, healthcare, and utilities

Council for Community and Economic Research (C2ER) - www.coli.org

  • Cost of Living Index (COLI) data for US metro areas

  • Access via subscription-based services

Local Government Housing Authorities

  • Used for verifying local housing affordability where applicable


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photo of Ben Smye the Head of Marketing for Atolls
Ben Smye

Ben has spent the past four and a half years with the Atolls team working in different marketing roles. Originally from the UK, Ben is now based at the company's Munich headquarters, where his work spans all 21 of Atolls' markets. This includes spotting the deals, trends, and data that matter to Coupons.com readers and shoppers.

Outside of work, Ben brings the same eye for a bargain to his own life. He especially enjoys finding "creative" ways to save money on travel; once, this meant taking an eight-hour bus journey just to save $100 on a flight. He also gets a genuine thrill from stacking coupons and cashback to maximize savings when buying online.