A note from our editors: Why The Clip exists

Coupons.com has been around for a long time. 28 years, in fact. During that time, we’ve been there to help millions of people find printable coupons, online promo codes, and cashback offers. We’ve always been there for people just like you to save money on unavoidable day-to-day purchases, one-off splurges, and everything in between. And today, we continue to do exactly that. 

The platform works. The savings are real. 

And now we want you behind the scenes with us. We don’t want to just let you peek behind the curtain; we want you here with us on our journey. That’s why we’re launching The Clip. 

This is where you’ll learn about who we are, how we work, and how you can become your own savings guru. We want you to know you’re part of our community because at the end of the day, you’re why we do what we do. To introduce The Clip, let us start at the beginning.

Where we’ve been and where we are

Some of you may have been saving money with us since the beginning. That means that over the past (nearly) three decades, we’ve seen you through major milestones. We helped you spend less on a new sofa when you moved into your first apartment after college. After you had your first child, we had the coupons that helped you tame an ever-growing grocery budget. We found the deal that let you save a little extra on flights to go watch your child walk down the aisle. 

And much like your life has evolved, so has Coupons.com. 

We’re deeply rooted in printable coupons; that is, of course, how we started. And we still bring you incredible discounts that can be used in brick-and-mortar stores. Natural progression meant that we also became a mainstay in online couponing. If you needed a promo code, the odds are that we brought it to you.

But our evolution hasn’t stopped, and over the last few years, that’s been particularly true.

In 2023, at the age of 25, Coupons.com was acquired by Atolls. At that moment, we at Coupons.com entered a new era, much like you when your child moved away from home, when you started a new career, or when you took up the hobby you now adore. For us, this new chapter is about taking on the future without forgetting the values instilled in us from the start. It’s where we launched cashback opportunities and where we’ll continue to innovate to make saving even easier for you. And it’s where we make stronger connections with you.

Why The Clip, why now

Honestly, The Clip is a product of our team believing and recognizing that you deserve more than a page of listings. A coupon is useful, but context makes it meaningful. Knowing why a deal is worth your attention, who found it, and what went into putting it in front of you changes how the whole experience feels. It turns something transactional into something you can actually trust.

There has been fair criticism directed at sites like ours in recent years. Questions about whether the deals are legitimate, whether the people behind them are real, or whether the whole operation is just automated. And we know it is incredibly difficult to choose which brand you can truly trust to fill your savings needs, especially if it will impact your household budget. But we want to show you that Coupons.com is the right choice, not by telling you we are, but by letting you see it for yourself. After all, the internet is murky at the best of times these days, and we want to keep Coupons.com a relatable resource that you can trust.

So, we’re repledging ourselves to you, and we’re using The Clip to help do that today and in the weeks and months to come. From the avid coupon clipper to the one searching for a quick 10% off, to everyone in between, we want you to feel as invested in Coupons.com as we are. 

Let us reintroduce the team

Our team is split between four countries. The grand majority of us are based in Atlanta, Georgia. But we also have team members in Kuala Lumpur, Malaysia; London, UK; and Rio de Janeiro, Brazil. And while we span a few time zones, this setup really works for us. That’s because, as a company, we’ve found that a love of finding a good deal is universal! 

In other words, every day, no matter which office we work in, we show up to do something genuinely useful: help you get the best possible price.

To do that, we sift through retailer information constantly, updating pages, checking links, verifying deals, and making sure that what you see when you visit Coupons.com is accurate and worth your time. 

Historically, all that you’ve seen is the final product: the coupon, the discount, or the cashback offer.

You don’t know Sabina beyond her author profile on a retailer page; you don’t know that Tyesha just celebrated her three-year work anniversary; and you don’t know that Fieza is the one making sure our users' questions are answered. You don’t see the excitement when we get an exclusive code to share with the public, the hours spent researching retailers, or the events we attend to further improve our offerings.  

You haven’t had the chance because we haven’t given you the chance to know us better. These are the things we want to show you starting now. We want to bring our personalities to the table so you feel like you know the community that’s working hard to help you save. 

We want to earn your trust in a whole new way. 

We’re evolving, and we want you with us

The Clip is where we’ll show you who we are and what we’re doing to serve you better. You’ll find stories from people on our team. You’ll get honest takes on how we work, like Parvin’s peek into a day in the life of a Coupons.com editor or Geovanna's view from the inside. We’ll share our actual thoughts about savings tactics (like when we interviewed our Managing Director—yes, that’s the guy in charge—about how he really uses coupons in his daily life) to create a savings diary. 

The articles you’ll find here are all about real finds and real experiences. No filler, just content from a team that cares about helping you save. So, while our retailer pages continue to bring you daily updates about flash sales and trending cashback rates, this is where those of us at Coupons.com, the people just like you, will bring you behind the curtain. 

Thanks for reading. We hope you stick around, and above all, we hope you find that perfect coupon that saves you money. 

The Clip is where the people behind Coupons.com get to speak plainly. No press releases. No corporate polish. Just honest stories from people who think hard every day about helping you spend less and keep more.