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New Era Discount Codes in September 2026

Hand-picked New Era coupon codes, verified by our team

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About New Era

New Era is a Buffalo, New York-based headwear company founded in 1920. It is best known as the official on-field cap maker for Major League Baseball, the NFL, and the NBA. The company is family-owned and produces licensed headwear, apparel, and accessories for sports, music, and entertainment partners worldwide. Shoppers can reach customer service weekdays from 9 a.m. to 5 p.m. EST through the live chat or email [email protected]. Phone calls are currently suspended.

Return policy

New Era allows you 30 days to return unworn items with tags and packaging intact. Use it strategically. After ordering an item, try it on the same day it arrives, and decide fast. The longer a hat sits in your closet, the more likely the tags come off and the box gets tossed, and that's how shoppers accidentally forfeit their refund. Once the warehouse receives your return, the refund will be sent to your original payment method within 10 business days.

Customized caps, embroidered items, and final-sale clearance are non-returnable. Only buy when you're certain, and double-check sizing charts before checkout. A $20 "deal" on a final-sale cap that doesn't fit is a $20 loss, not a saving.

Ordered the wrong size or color? You have to return the original and place a brand new order. Exchanges are not allowed. Before returning, confirm the size you need is in stock. If possible, place the new order first and return the original item later.

Return shipping is on you, and a single cap typically costs $7 to $10 to send back. That fee alone can wipe out 30% to 40% of the refund. The cleanest way to dodge it is an in-store return, but New Era only operates two physical stores in New York City. Living in or near NYC? Walking your return into a store saves you the carrier fee entirely and often gets your refund processed faster.

7 active offers1 offer added last week
Best Offer
Verified
15% OFF

15% Off Sitewide

Verified
10% OFF

10% Off First Order with Newsletter Sign Up

All year round
Verified
FREE SHIPPING

Enjoy Free Shipping On All Orders

Ends in 3 days
Verified
20% OFF

20% Off First App Order

Verified
20% OFF

20% Off Any Order

Ends in 3 days
$50 OFF

Up to $50 Off for New Era Rewards Members

All year round
FREE SHIPPING

Free Shipping for Bronze Tier Members and Above

All year round

Missed these coupons?

Our team has found the below offers to no longer be valid

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Frequently asked questions about New Era

How to use a discount code at New Era

Here's a simple guide to applying your discount code:

  1. Copy the code from the source to avoid typos.

  2. Add your items to the bag and click the bag icon.

  3. Click "Checkout."

  4. Paste the code into the "Discount code or gift card" field.

  5. Click "Apply." The total updates before you pay.

  6. In the app, the same field shows up on the final review screen under "Order Summary."

You cannot stack two promo codes in the same order. You can, however, combine one promo code with a New Era Club points redemption and free shipping if you're a Bronze member or higher. If your code does not work, check what's in your cart. Sale items, MLB on-field caps, and collaborations are usually excluded. Sitewide codes will only apply to full-price items.

The top reasons to join the New Era Club

Earn points for discounts

New Era Club is a free rewards program that earns you 1 point per $1 spent, plus a 25-point bonus for signing up. Points convert into discount codes on future orders, and the program is genuinely worth joining if you buy from New Era at least once a year. Anything less than that and points will expire before you can redeem them.

The quickest way to earn your first $10 is to complete all available fee point-earning tasks before making a purchase. Sign up for 25 points, follow New Era on Instagram for 15 points, and share on Facebook for another 15 points. That puts you at 55 points before opening your wallet. From there, a single apparel purchase from the website earns 100 bonus points on top of points for what you spent, and we've seen apparel listed as low as $18. Add a first app purchase for another 100 bonus points, and you're well past the 200-point redemption tier without a major order. Referring a friend adds another 200 points on top, but those don't post until your friend places an order above $60.

Every redemption tier is worth the same flat 5% back, from 200 points for $10 all the way up to 1,000 points for $50. There's no bonus for saving up, so cash in the moment you hit 200 points to avoid the 12-month expiry. The smarter play is to apply your $10 reward to lower-priced items where the percentage impact is highest. A $10 code on a $25 cap is effectively a 40% discount. The same code on a $200 jersey barely registers.

Points stack with one promo code and free shipping, which means the best time to redeem isn't always immediately. If a sitewide sale is around the corner, holding a redemption to combine with a sale price unlocks the deepest savings path on the site. Just make sure your points aren't close to expiring before you wait.

The better your tier, the better the rewards

Hitting Bronze or higher moves you into the VIP Club, where the real ongoing savings kick in. Bronze is the tier worth chasing for most shoppers because the free standard shipping on every order pays for itself within a few purchases, and you also pick up a birthday reward and an annual gift.

Higher tiers like Silver, Gold, and Black Platinum layer on bigger birthday point drops and double or triple point days. These bonuses help you earn rewards faster without spending more. However, these tiers are only worthwhile for frequent shoppers.

Tier eligibility runs January 1 to December 31, then resets, so group bigger purchases like holiday gifts or a full team set into the same calendar year to climb faster. For shoppers spending less than $100 a year on New Era, the free tier is the better choice. Redeem points the moment you hit 200, and skip the tier chase entirely.

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