New Era is a Buffalo, New York-based headwear company founded in 1920. It is best known as the official on-field cap maker for Major League Baseball, the NFL, and the NBA. The company is family-owned and produces licensed headwear, apparel, and accessories for sports, music, and entertainment partners worldwide. Shoppers can reach customer service weekdays from 9 a.m. to 5 p.m. EST through the live chat or email [email protected]. Phone calls are currently suspended.
New Era allows you 30 days to return unworn items with tags and packaging intact. Use it strategically. After ordering an item, try it on the same day it arrives, and decide fast. The longer a hat sits in your closet, the more likely the tags come off and the box gets tossed, and that's how shoppers accidentally forfeit their refund. Once the warehouse receives your return, the refund will be sent to your original payment method within 10 business days.
Customized caps, embroidered items, and final-sale clearance are non-returnable. Only buy when you're certain, and double-check sizing charts before checkout. A $20 "deal" on a final-sale cap that doesn't fit is a $20 loss, not a saving.
Ordered the wrong size or color? You have to return the original and place a brand new order. Exchanges are not allowed. Before returning, confirm the size you need is in stock. If possible, place the new order first and return the original item later.
Return shipping is on you, and a single cap typically costs $7 to $10 to send back. That fee alone can wipe out 30% to 40% of the refund. The cleanest way to dodge it is an in-store return, but New Era only operates two physical stores in New York City. Living in or near NYC? Walking your return into a store saves you the carrier fee entirely and often gets your refund processed faster.
Take 15% off sitewide at New Era Cap by entering the promo code at checkout. The discount applies to hats, caps, apparel and accessories available online. This offer cannot be combined with other promotions and New Era Cap may revise or end it at their discretion. This offer was last verified on August 31, 2026.
Available to new customers only. Discount valid on first purchase. Newsletter subscription required. Cannot combine with other discount codes. Cannot be combined with other discounts unless noted. New Era may change or end this deal without notice. Online redemption only; in-store availability may vary. We verified in August 2026 that newsletter signup offers is an ongoing promotion for new customers.
Valid on full priced orders only.
Mobile application users can apply the promo code provided during checkout to receive a 20% sitewide discount on their entire shopping cart. This exclusive digital offer requires you to shop directly through the official mobile platform and cannot be mixed with other ongoing promotions or applied toward the purchase of e-gift cards. Please be aware that extending or concluding this app-exclusive deal falls completely under New Era's discretion at any given time. We urge shoppers to finalize their mobile transactions promptly as this is a limited-time opportunity and select collaboration collections might be excluded from the final price drop. This offer was last verified on August 31, 2026.
Save 20% on sitewide, including eligible hats, caps, and headwear. Apply the promo code during checkout to activate the savings. This offer cannot be combined with other coupon codes or discounts. Some items may not be eligible for this offer. We tested the checkout flow in August 2026 and found the discount appeared only on eligible full-price items.
New Era Rewards members can receive savings up to $50 off based on membership offers, points, or eligible rewards redemptions. Discount amount may vary by account status, reward availability, and qualifying purchase requirements. Exclusions may apply, including gift cards and select product drops. Offer is intended for eligible US customers and typically applies online. Rewards may have expiration dates and redemption limits. New Era may modify program benefits at any time, and stacking with other promotions may be restricted.
New Era Rewards members at Bronze tier and above can qualify for free shipping, subject to program terms and eligible shipping methods. Benefit may apply only to standard shipping within the United States and may exclude oversized items, expedited shipping upgrades, and certain destinations. Membership login may be required at checkout for the perk to apply. Offer may change or end without notice. Not all products may qualify for free shipping, and other restrictions may apply based on the retailer’s shipping policy.
Qualify for complimentary shipping on orders above $100. This offer applies to qualifying merchandise shipped to eligible destinations, subject to applicable shipping exclusions and restrictions. Product selection, order eligibility, shipping destinations, and delivery terms may vary.
Enjoy up to 45% off qualifying New Era sale merchandise. Participating items are available at reduced prices, with the exact savings determined by each product. This discount is automatically reflected on eligible sale items.
Restrictions apply.
Here's a simple guide to applying your discount code:
Copy the code from the source to avoid typos.
Add your items to the bag and click the bag icon.
Click "Checkout."
Paste the code into the "Discount code or gift card" field.
Click "Apply." The total updates before you pay.
In the app, the same field shows up on the final review screen under "Order Summary."
You cannot stack two promo codes in the same order. You can, however, combine one promo code with a New Era Club points redemption and free shipping if you're a Bronze member or higher. If your code does not work, check what's in your cart. Sale items, MLB on-field caps, and collaborations are usually excluded. Sitewide codes will only apply to full-price items.
New Era Club is a free rewards program that earns you 1 point per $1 spent, plus a 25-point bonus for signing up. Points convert into discount codes on future orders, and the program is genuinely worth joining if you buy from New Era at least once a year. Anything less than that and points will expire before you can redeem them.
The quickest way to earn your first $10 is to complete all available fee point-earning tasks before making a purchase. Sign up for 25 points, follow New Era on Instagram for 15 points, and share on Facebook for another 15 points. That puts you at 55 points before opening your wallet. From there, a single apparel purchase from the website earns 100 bonus points on top of points for what you spent, and we've seen apparel listed as low as $18. Add a first app purchase for another 100 bonus points, and you're well past the 200-point redemption tier without a major order. Referring a friend adds another 200 points on top, but those don't post until your friend places an order above $60.
Every redemption tier is worth the same flat 5% back, from 200 points for $10 all the way up to 1,000 points for $50. There's no bonus for saving up, so cash in the moment you hit 200 points to avoid the 12-month expiry. The smarter play is to apply your $10 reward to lower-priced items where the percentage impact is highest. A $10 code on a $25 cap is effectively a 40% discount. The same code on a $200 jersey barely registers.
Points stack with one promo code and free shipping, which means the best time to redeem isn't always immediately. If a sitewide sale is around the corner, holding a redemption to combine with a sale price unlocks the deepest savings path on the site. Just make sure your points aren't close to expiring before you wait.
Hitting Bronze or higher moves you into the VIP Club, where the real ongoing savings kick in. Bronze is the tier worth chasing for most shoppers because the free standard shipping on every order pays for itself within a few purchases, and you also pick up a birthday reward and an annual gift.
Higher tiers like Silver, Gold, and Black Platinum layer on bigger birthday point drops and double or triple point days. These bonuses help you earn rewards faster without spending more. However, these tiers are only worthwhile for frequent shoppers.
Tier eligibility runs January 1 to December 31, then resets, so group bigger purchases like holiday gifts or a full team set into the same calendar year to climb faster. For shoppers spending less than $100 a year on New Era, the free tier is the better choice. Redeem points the moment you hit 200, and skip the tier chase entirely.
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