The "exclusive" tag is quite a special one: When you see it on a voucher, that means that offer is only available on Coupons.com and nowhere else.

We put the exclusive tag only on discounts that are negotiated directly with our retailer partners, and are especially sourced for our users.

When you find one during your shopping, don't miss it! It is probably the best offer you will find for that store across the web in that given moment.