Shine On! Jewelry Deals that Sparkle


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Diamonds really are a girl’s best friend. Whether you’re searching for the perfect gift for your BFF or for your wedding, let these wallet-friendly finds make it a joy. If you’re secretly shopping for your wife or girlfriend, you may want to turn down the brightness on your screen … This guide contains a lot of shiny things and will definitely attract attention!

Take the stress out of shopping for that wonderful woman in your life (even if it’s yourself!). Because your budget matters when it comes to choosing something this important, we’ll begin with our top picks for beautiful pieces less than $200. If you’re planning a wedding, we’ll show you it really is possible to get a ring you love for under $1,000 – Even under $200!

Don’t miss these great deals from Zales! Right now you can get up to 60% off clearance items, plus an additional 20% off in your cart. Happy shopping! 


Tokens of Affection

Whether this gift is romantic or for your BFF, it really shows you care. And that doesn’t have to cost a fortune!

Diamond Accent Scroll Frame Stud Earrings in Sterling Silver


These sterling silver studs fit a lot of charming detail into a small package. The elegant scrollwork is encrusted with diamond accents which shimmer through all sides of the earring. As you turn your head, they cast a subtle light. Watch the video on this special find to really do the effect justice.

Diamond Accent Heart Key Locket in Two-Tone Sterling Silver


Give a locket pendant to the one who holds the key to your heart. Include a photo with personal meaning as an added way to share memories even when you’re far away from one another. When opened, the “Be Mine”-engraved heart is red on the inside, making it perfect for a Valentine’s present.

Ladies’ Bulova Crystal Watch and Sideways Infinity Pendant Set


This “infinity” watch set is a perfectly feminine and practical gift. She has places to be, and this watch will look on-point from the office to a table at her favorite restaurant. Bulova is a brand known for its quality craftsmanship and the decadent crystal accents on these pieces are the cherry on top.

Going Steady

Whether it’s to mark an anniversary or “just because”, it’s time celebrate your love.

Pear-Shaped Aquamarine and 1/10 CT. T.W. Diamond Earrings in 10K White Gold


It’s all about the color of these icy, sparking pendant earrings. They’re perfect as a March birthday gift, or to complement her brilliant blue eyes.

1 CT. T.W. Enhanced Black Diamond Stud Earrings in 10K White Gold


1 ct. of black diamonds make these studs very on-trend. They would be perfectly suited to a black-tie occasion. Picture a night out at the opera or an art opening. The perfect compliment to the “little black dress” every woman owns.

7.0 – 7.5mm Cultured Akoya Pearl Strand Necklace with 14K White Gold Clasp – 17″


What could be more elegant or more romantic than pearls? They are the standard for classic jewelry and always will be. This piece features white cultured Akoya pearls with a 14K white gold filigree clasp.

5/8 CT. T.W. Diamond Starburst Stud Earrings in 14K Rose Gold


Do you have someone on your list who loves vintage style? 5/8 ct. t.w. of diamonds make these lovely retro earrings the star of the show! Her personality is quirky, yet always classy.

Planning a wedding?

1/7 CT. T.W. Princess-Cut Diamond Three Stone Composite Ring in Sterling Silver


This sterling silver band may be all the ring you need. At less than $200, it’s hard to resist. It features three princess cut diamonds on a modern looking, flat band.

Cushion-Cut Aquamarine and Diamond Engagement Ring in 10K White Gold


This 10k white gold engagement ring still has a modest price point, yet offers something a bit more special. The aquamarine stone makes it suited to brides who are creative personalities, and is also the birthstone for those born in March.

1/3 CT. T.W. Princess-Cut Quad Diamond Double Frame Bridal Set in Sterling Silver


Why skimp on the “wow” factor when you can have it on this budget? Four princess cut diamonds are surrounded by a sea of tiny accent diamonds, making it easy to make a statement! The wedding band blends seamlessly with the show-stopping engagement ring, when your big day comes.

1/4 CT. T.W. Diamond Bridal Set in 10K White Gold


This elegantly swirling set of rings is a great value, featuring ¼ ct. t.w. of diamonds on 10K white gold bands. It’s like a wave cresting with a beautiful white light at its center.

Oval Morganite and 1/5 CT. T.W. Diamond Frame Ring in 14K Rose Gold

Show her you know her style with this oval-shaped morganite and diamond stunner set on rose gold. Both morganite and rose gold continue to be extremely popular jewelry trends! Picture her as Audrey Hepburn playing a princess.


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