Add These Target Baby Supplies to Your Nursery Wishlist!

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Our little bundles of joy cost us a bundle of money! The shopping list to prepare for a new arrival usually includes everything from setting up a nursery to stocking up on diaper supplies. According to The Bump, the average nursery costs $2,000 to set up, gear will run you between $425-$2,700 and diapers with supplies about $1,000!

Fortunately, these days we have access to coupon codes, money-saving apps and specific coupons for items like diapers to help reduce our spending.

To also help make the planning and savings simple, Target just announced the launch of their new exclusive baby brand, Cloud Island.

Designed by Target’s own internal design team, Cloud Island offers nearly 500 items from nursery décor and bedding to bath and layette products.

To help ease the safety concerns parents have, the line’s hang tags and in-store displays will feature reminders about safe sleep practices and more safety information. Target also states, products like bedding, changing pads and play mats are Standard 100 by OEKO-Tex certified, which means they’re free of more than 300 potentially harmful substances.

“Target has seen incredible strength in our Kids business with the launch of Pillowfort and Cat & Jack, and we’ve heard from guests that they’re also looking for stylish and affordable options for babies and younger children,” said Mark Tritton, Executive Vice President and Chief Merchandising Officer, of Target. “We worked with our guests to design Cloud Island just for them. This guest-focused approach is one of Target’s key differentiators, and Cloud Island is one of many new exclusive brands to come.”

Cloud Island will be for sale at your local Target and on May 28, but I’ll definitely be bookmarking a few of these products to buy for the next baby shower I attend.

Here’s a sneak peek at some products you need to have in your nursery!

Target Cloud Island 1

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There are some additional ways you can save money when shopping at Target. If you use your Target credit card you will get a 5% discount. Downloading their Cartwheel app allows you save on specific items, many of which fall into the baby category. By using the app, you will have access to additional coupons such as diapers. After shopping at Target, simply take a photo of your receipt and submit through the app to receive a credit for any available coupons on products purchased.


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