Shopping on Black Friday? Technology is Your Friend


The holiday shopping forecast is in and it looks good for retailers and consumers. An increase in holiday spending is expected this year, but retailers are still doing everything they can to compete for your hard-earned dollars—and that includes accommodating your cell phone.

Get a head start by checking out our best Black Friday sales and start making your shopping plans!

Technology is evolving, which means better savings and a fun shopping experience for you. Here’s how to be a tech geek (even if you’re not) this Friday.

  • Mobile devices are influencing shoppers more than ever. Consumers are researching products and comparing prices right from the aisles. This season, retailers like Target and Saks are offering free Wi-Fi to make it easier for consumers to search, use store apps and redeem coupons.
  • Target’s 20 hottest toys will have QR codes on the shelves. Use your phone to scan, purchase and have it shipped for free. Select locations will have in store GPS, which allows your smartphone to guide you straight to the product you’re looking for.
  • Coffee can be an essential part of holiday shopping and Starbucks is making it easier to get your caffeine fix with Square mobile payments. Download Square Wallet to your iPhone or Android, link your debit or credit card and pay for your coffee via QR code.
  • Use PayPal for online and in-store purchases, and if you find a lower price within 30 days, they will reimburse you the difference. And PayPal will even cover your return shipping costs if an item doesn’t work out.

One final tip: PayPal isn’t the only store upping the price-matching ante. Some stores like Best Buy are making an exception for the holidays and matching online-only retailers like Amazon. Home Depot will not only match other retailers’ prices, but they’ll beat them by 10%.