3 Keys to Success for Small Business Owners

Yahoo Small Business

Whether you’re a seasoned veteran of the small business game or just dipping your toes into the entrepreneurial pool, it’s easy to feel overwhelmed by the day-to-day details necessary to bring your unique vision to life.

Yahoo Small Business is here to help streamline and simplify your processes so that you can get back to doing what you love and what got you into this business in the first place.  Here are the three main areas of focus that can help small business owners make this the most successful year yet.

Yahoo! Small Business: Get 20% off Localworks with code LOCAL20. Offer ends 6/30.

Yahoo! Small Business: Save 25% off websites with code WEBSITE25. Offer ends 3/24.

1. Visibility

Your future customers need to know that you exist before they can even consider if what you’re offering is the right fit for them. And while our hyperconnected web culture has made information available from anywhere at any time, this also means that there are countless routes that your customers could take to stumble across you.  It’s up to you to make sure you’re there for them to find!

Let Yahoo “guide customers to your door” with Localworks, which lists your business in over 60 online directories, provides performance metrics and lets you easily manage and update your information universally with the click of a button for less than $1/day.  Right now they’re offering 20% off a Localworks subscription with code LOCAL20 (expires June 30, 2018), so there’s never been a better way (or time!) to get your name out there.

Make sure you’re also already where your customers are by leveraging free social media accounts.  All of the major platforms have their own advantages depending on your industry and area of focus, and you know exactly who you created your small business to serve.  Synergizing your understanding of both will clearly identify the platform that should take up the bulk of your social media energy.


2. Credibility

Like it or not, first impressions count for a lot, and your web presence is likely going to fill that crucial role. Securing your domain and maintaining a website with clean design, crisp language and a clear unique selling proposition is necessary to being taken seriously and gaining the credibility needed to build trust.

Yahoo’s Website Builder helps you craft your message with gorgeous templates, a user-friendly platform and 24/7 support – zero coding experience required.  Each package also includes built-in Search Engine Optimization (SEO), which further increases your visibility by making it easier than ever for your customers to find you through their own searches.  These sites are free for the first month and currently available at 25% off with code WEBSITE25 (expires March 24, 2018).

When you’re building your site, ensure that customer feedback is easy to gather and displayed front-and-center.  One of the best ways to build trust within the market is through the testimonials of other happy customers to whom yours can relate.  Letting them share in their own words how you served their needs will up your status in the minds of other future customers, and is an effective supplement to your own messaging.

Yahoo Small Business

3. Community

When you’re fully devoted to building your business, it can be easy to neglect the visionary behind the scenes (yes, that’s you!). Don’t forget to prioritize your own well-being, as your business will inevitably suffer if you’re running on empty.

Start building your support network by surrounding yourself with a team that shares your ideals and is similarly invested in reaching new heights of success together.  Be honest about your own strengths but also your weaknesses – no one can be the best at everything, and doesn’t your dream deserve the best?  Outsourcing the tasks that you struggle with the most will free up your energy and re-ignite your passion.

You should also seek inspiration from those whose approach, ethics and style you most admire. Explore other small businesses from across a variety of industries and reach out to the entrepreneurs who best represent your values.  You may find a mentor for life!

Yahoo Small Business