10 Ways Breast Cancer Research Contributes to Prevention & a Cure


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I saw first hand how breast cancer research dollars save and extend lives. One of my best friends, Stacey, was diagnosed with breast cancer six months after giving birth to her first baby. Already in advanced stages, Stacey was put on medications that had recently come to the market after years of research developing the drug. She always spoke of how without this drug, she may not have seen her son’s first birthday, first steps and lots of other firsts.

I often think of how the people who make donations rarely meet the people whom they help — but they certainly must know that every penny that goes to research makes a difference. And to have the ability to do things we would normally do such as shop and give back, makes it that much easier to help continue funding much needed research.

This month, join Coupons.com in funding a year’s worth of breast cancer research. Shop with eligible offers from stores like Target, Nordstrom, and Best Buy, and 10% of your transaction will go to the Breast Cancer Research Foundation (BCRF)

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Since 1993, donations to BCRF have funded more than seven million hours of research — resulting in BCRF involvement with every single breakthrough in prevention, diagnosis, treatment and survivorship since then. Here are 10 revolutionary ways that those millions of hours have advanced our understanding of breast cancer.

  1. We know how cancer originates in the body. Research supported by BCRF led to the discovery of breast cancer stem cells – the “roots” of the disease. This gives us an understanding of cancer’s fundamental properties, so we can better target it.
  1. We discovered that breast cancer is not one but many diseases. Each disease develops, progresses and responds to therapies differently. BCRF supported research has made it possible to create more individualized treatment plans.
  1. We know the role genetics play. BCRF supported key players who advanced our knowledge of the inheritable risk of breast cancer. This has helped us to determine certain populations who are at a greater risk.
  1. We have a better understanding of lifestyle influences. Diet and exercise can influence incidence and reoccurrence. Understanding of lifestyle influences gives survivors the ability to take control of their lives and reduce the risk of reoccurrence.
  1. Treatment is no longer one-size-fits-all. With support of early clinical trials for the development of drugs like Herceptin, BCRF has contributed to the development of precision medicines and individualized therapies.
  1. Fewer patients with low-risk breast cancer are over-treated. Diagnostic tools have been developed to help doctors evaluate if a woman can forgo chemotherapy for less toxic hormonal therapies.
  1. We can better predict a patient’s response to treatment and risk. BCRF researchers were critical players in the breakthrough of biomarkers, which help predict how tumors will respond to certain treatments and the possibility of cancer’s return.
  1. We understand how to harness the body’s own immune system to fight cancer. Researchers have identified different classes of immune cells that either block tumor growth, or promote it.
  1. We know more about issues breast cancer survivors face. BCRF supported research is improving quality of life after treatment with research to reduce cancer-associated stress, fatigue and cognitive impairment from chemotherapy.
  1. We are learning more about cancers spread and return. BCRF has dedicated $27 million to the Evelyn H. Lauder Founder’s Fund, which focuses on dissecting the molecular basis of metastasis so we can better understand and prevent the spread of cancer.

Help BCRF continue to make strides in breast cancer research. Shop with one of these eligible offers before May 31.


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