Survey Results: Shopping Trends for Black Friday 2014


Black Friday 2013

When it comes to finding great sales, Black Friday and Cyber Monday are the ultimate shopping days. But not everyone has the same budget or shopping strategy. While some folks look at Black Friday as a competitive shopping sport, others prefer to wait for the comforts of their home computer.

We were curious to find out how people shop on Black Friday versus Cyber Monday. We conducted a Google Consumer Survey of 5,000 shoppers to find out who shopped on Black Friday 2013, where they were from, and how much they spent, then we compared it all to Cyber Monday 2013.

As you’re planning your Black Friday 2014 budget, keep in mind how other savvy shoppers did it last year.

Be sure to increase your savings even more on these prime shopping holidays with coupon codes for your favorite retail stores — including Macy’s, Sears, Amazon, Neiman Marcus, and Things Remembered!

How much do people spend on Black Friday and Cyber Monday?

Hunting big bargains is the name of the game on these shopping holidays. On Black Friday 2013 almost 59% of shoppers spent under $100. Cyber Monday was bigger for smaller purchases, with 67% of shoppers spending under $100.

Black Friday and Cyber Monday Under $100

Who spent the least on Black Friday?

Bargain hunters fell in line with income. Those who make under $25,000 a year mostly spent under $100 on Black Friday. As the income levels went up, people started to spend more.

Black Friday spends the least

Who spent the most on Black Friday?

When it comes to taking advantage of a sale, parents are at the front of the pack. Only 9% of non-parents spent $100-$199, but 50% of parents were throwing down over $100 at the register.

Black Friday most spending

How old are Black Friday shoppers?

Those over 65 spent the least on Black Friday — less than $100 — while the 35-44 age bracket had the highest percentage of shoppers spending over $499.

Black Friday Spending by Age

Do men or women spend more on Black Friday?

Women can pat themselves on the back for their keen eye to the budget. More women spent under $100 on Black Friday, while men took the lead in the over $499 category.

Black Friday Spending by Gender

Where do Black Friday shoppers live?

If you’re looking for a good deal, go talk to the shoppers south of the Mason-Dixon line. Southern shoppers mostly spent under $100 on Black Friday, while the West had the largest number of shoppers spending over $499.

Black Friday Spending by Region

Who spent the least on Cyber Monday?

While Cyber Monday was a smaller budget day overall, more women kept their purchases to under $100 than men did.

Cyber Monday Least Spending

Who spent the most on Cyber Monday?

Not many folks broke the $500 mark, but those who did buy big-ticket items on Cyber Monday were mostly from the West.

Cyber Monday Most Spending

How old are Cyber Monday shoppers?

Those over 65 were watching their budget on Black Friday, but they were even less inclined to do some online shopping on Cyber Monday.

Cyber Monday Spending by Age

Do men or women spend more on Cyber Monday?

Men take the lead again with the most spending on Cyber Monday. Most people overall spend less than $100, but men spend more than women in the higher brackets.

Cyber Monday Spending by Gender

Where do Cyber Monday shoppers live?

Midwestern shoppers spend the least on Cyber Monday, while the West takes the lead again with the most online shoppers spending over $499.

Cyber Monday Spending by Region

What do you think about these results for 2013 Black Friday and Cyber Monday? Do they match up to what you plan on spending? We have lots of great Black Friday deals and Cyber Monday offers to share with you for Black Friday and Cyber Monday, and we want to hear about your shopping plans.


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